top of page

Tiny Love

NPD Strategy & Product Design

How do you stay relevant when everyone has copied your innovation?

The Challenge

Tiny Love were the original inventors of the playmat however, they needed to break perception barriers to get into the eye-line of major retailers and grow its routes to market.

The Journey

IMG_3164_1_edited.jpg

Design Strategy

Industrial Design

Branding 

We introduced some contemporary elements to the design language, as well as a new character theme that would help the brand transition into a contemporary position. We have also helped Tiny Love to develop long term strategies to reposition their brand as a pioneer.

IMG_8815 copy.jpg
Tiny-Love-mockup-1.gif
IMG_0443_1_web.jpg

The Result

NPD strategy

New themes and activities

New Category explorations

bottom of page