How do you stay relevant when everyone has copied your innovation?
Tiny Love were the original inventors of the playmat however, they needed to break perception barriers to get into the eye-line of major retailers and grow its routes to market.
We introduced some contemporary elements to the design language, as well as a new character theme that would help the brand transition into a contemporary position. We have also helped Tiny Love to develop long term strategies to reposition their brand as a pioneer.
→ NPD strategy
→ New themes and activities
→ New Category explorations