Tiny Love were the original inventors of the playmat however, they needed to break perception barriers to get into the eye-line of major retailers and grow its routes to market.
We introduced some contemporary elements to the design language, as well as a new character theme that would help the brand transition into a contemporary position. We have also helped Tiny Love to develop long term strategies to reposition their brand as a pioneer.
→ NPD strategy
→ New themes and activities
→ New Category explorations