Tiny Love

NPD Strategy & Product Design

How do you stay relevant when everyone has copied your innovation?

The Challenge

Tiny Love were the original inventors of the playmat however, they needed to break perception barriers to get into the eye-line of major retailers and grow its routes to market.

The Journey

Design Strategy

Industrial Design


We introduced some contemporary elements to the design language, as well as a new character theme that would help the brand transition into a contemporary position. We have also helped Tiny Love to develop long term strategies to reposition their brand as a pioneer.

The Result

NPD strategy

New themes and activities

New Category explorations


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